New Windshield Technology: Smart & Interactive Augmented Reality Windshields

Beyond heads-up displays, AR windshields are jumping from prototype to production in the near future

Over the last few years, there has been an explosion of advancements and interest in both virtual reality (VR) and augmented reality (AR). From the Oculus Rift VR headset to the Google Glass project (and all of the similar devices that came after them), there has been a race to introduce VR and AR technology into our everyday lives.

But VR isn’t only for gaming. Car manufacturers have begun to toy with how this emerging technology can be integrated into our windshields. Companies such as Toyota, Continental and Harman are putting resources into developing their own AR advancements for new windshield technology . Or they are buying up start-ups in that sphere.

New Windshield Technology – Variations on a Theme

The idea of using the windshield to display important information to the driver is not new. Back in the 1980’s, General Motors experimented showing the speed display on the windshield for some of their luxury models – similar to aircraft heads-up display. More recently, other manufacturers have tried showing GPS, fuel levels, or other basic information in heads up display (HUD) windscreens. HUD displays are now available on several new cars; they’re even available as an aftermarket add-on.

It makes sense. It’s much safer for a driver to keep their eyes on the road than to look down at a dashboard or center console.

But the advancements in AR over the past few years means there’s much more in store for our windshields – beyond even what we find in our bulky navigation consoles.

Related: Car Interiors Will Be More Like Living Rooms

Augmented Reality Windshields Are Very Close

In August 2018, Apple filed a patent  for its own version of an augmented-reality-powered windshield system. The patent details new windshield technology that would enable FaceTime communication. That means you could have a face-to-face conversation with someone who isn’t even in the car with you. According to the patent, Apple’s smart windshield would also be able to detect driver stress by scanning eye motion, heart rate and even posture. The car would then react to try and alleviate stresses, although it’s still unclear how.

Patents often take a long time to make it from the page to production line. But the future of new windshield technology in vehicles are closer than you might think.

For example, in 2017, three automotive companies revealed the next level of augmented reality windshields in a prototype vehicle. Instead of just basic vehicle information, these smart windshields showcased advanced information related to the environment and conditions around your vehicle, such as other vehicles, pedestrians, or objects.

This information is fed to the driver through smart windshield displays so they are alert to how fast other vehicles are going ahead of them, or if their vehicle is getting too close to an object, or if a pedestrian they didn’t see before is running behind them. These line up with the same type of advancements in vehicle safety technology of recent years: lane departure warnings, automatic emergency braking, collision warnings, blind-spot warnings, adaptive cruise control and so on.

Within a decade, you can expect just about every vehicle to contain some level of new windshield technology. They will assist the driver by showing them information related to a variety of safety features. For example, the AR HUD can provide information about where your vehicle is within a lane, show you if the vehicle in front of you is speeding up or slowing down, and/or flash warnings about sudden emergencies the driver may need to react to, in order to avoid an accident!

     Related: Car Safety Features That Saved Millions of Lives … And Those That Didn’t

The Future of Automotive AR Lies in Safety & Comfort

The intermediate future of smart windshield displays lies in that same direction of emphasizing safety, in its broadest sense. One of the big dangers of driving today is when a driver is distracted because they are trying to call or text someone on their smartphone. Bluetooth integrations don’t help much, either.

Rather than the driver fiddling with the phone display and constantly taking their eyes off the road, drivers will soon be able to see the call or text information on the windshield display system. This keeps their eyes closer to the road and lessens distractions. Though the driver will still need to split their attention between driving and messaging.

Also down the road, augmented reality windshields will show information related to comfort and infotainment, from the current song playing on the radio to an interactive map of nearby restaurants, shops or gas stations along your route.

The exact size or look of these future AR displays remains to be seen, but we have some idea based on what’s being showcased. Some companies are experimenting with HUDs that only take up a small portion of the windshield. Others are developing full-windshield systems with far more extensive and advanced AR systems.

While the future of AR technology in our vehicles is still evolving, the path ahead is clear. Augmented reality systems are coming to our vehicles, and they will revolutionize how we drive. Buckle up!

Diana Steele is the owner of Van Isle Glass, a Victoria glass shop celebrating 20 years in the glass business this year! She attributes her success to her passion for being part of local business, her love of working with people and to her exceptionally talented and hardworking team!

Gina Larson Stoller

Gina Larson Stoller

So, you’re invited to join the Dryve family. Read what we’ve uncovered. Share your thoughts and opinions with us. Join other like-minded passionate drivers. Rate new products and services. Because, we believe, this will be the biggest technological change in the next 15 years.

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